Initial Contact

We begin by understanding your firm’s objectives, practice areas, and current marketing efforts. This consultation allows us to identify opportunities, set clear expectations, and ensure our PPC strategy aligns with your firm’s goals and ethical standards.

Proposal & Onboarding

Following our assessment, we provide a detailed proposal outlining our services, month-to-month engagement, and pricing. Upon approval, we onboard your firm, gather the necessary information, and establish the framework for a compliant and effective PPC campaign.

Campaign, Landing Page & Call Tracking Set Up

We develop your campaigns with precision, including targeted search ads, optimized landing pages, and call tracking for accurate lead measurement. Every component is designed to generate qualified prospects while adhering strictly to ABA and state bar advertising regulations..

Launch & Monitor

Once campaigns are live, we actively monitor performance to ensure your ads are reaching the intended audience. Early-stage adjustments minimize wasted spend and facilitate measurable results from the outset.

Ongoing Optimizations

Your campaigns are continuously refined through keyword adjustments, ad copy improvements, and targeting enhancements. This ensures consistent lead generation, maximizes ROI, and safeguards your advertising investment.

Reporting & Communication

You receive comprehensive monthly reports detailing leads, cost per lead, and overall ROI. All metrics are presented transparently and focus solely on outcomes that matter to your firm. Communication is direct and professional, keeping you informed at every stage.